It has been almost two years since COVID-19 dramatically changed the way we work, sending millions of workers from their corporate office to their home. Gallup reports that 43 percent of all employees currently work remotely at least some of the time. These numbers are expected to continue to increase, with The Future Workforce Report stating 36.2 million Americans will work remotely by 2025.

The secret to all successful communication is understanding your audience. If you take the time to tap into their motivations and concerns, you can better tailor your message to what speaks to them and build understanding and trust. If you don’t, your audience can be confused or feel alienated.